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Marketing Roundtable

The Marketing Roundtable Series
This year Ann Arbor SPARK, as part of its mission to advance business development in the region by offering programs, resources, and proactive support, will sponsor ten educational and enlightening programs conducted by many of the area’s top marketing professionals.

The Marketing Roundtable is a ten-session monthly series featuring regional talent who will discuss practical and cost-effective innovation marketing. Program topics range from brand strategy to social media, and from financial accountability to guerrilla marketing.

Click here to download available 2009 materials.

Who Should Attend
Whether you’re a start-up, mid-growth, or growth-minded organization, the Marketing Roundtable series is designed to give you a comprehensive view of what’s working now in innovation marketing. Even if you attend only one or two programs during the year, you’ll obtain many valuable insights and ideas.

Program Format
A prominent member of one of the region’s leading marketing firms will moderate each program. The moderator will invite up to four co-panelists, who will bring their industry expertise as client or service provider to the program topic.

The program begins with a brief presentation by each of the panelists on a particular aspect of the program topic, based on his or her expertise. The remainder of the program is an interactive question and answer session with audience participation.

Series Schedule
Registration begins at 5:00 p.m., with refreshments and networking until the presentation begins at approximately 5:40 p.m. The program concludes at 7:00 p.m., although Q&A and further networking may continue beyond that time.

Roundtable Meeting Place
Programs are held at SPARK Central, 330 East Liberty, Lower Level, in downtown Ann Arbor.

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Marketing Roundtable Calendar At-A-Glance

Click here to register.


Town Hall – Bring Your Burning Marketing Questions

January 12, 2010

Event Marketing
February 9, 2010

Building an Effective
Marketing Plan

March 9, 2010

Marketing for the Start-Up
April 13, 2010

Telling Your Marketing Story
May 11, 2010

Marketing ROI and Research
June 8, 2010

Naming Your Company,
Product, or Service

September 14, 2010

Sales Support Tools
October 12, 2010

Search, Social,
Mobile trends - 2011

November 9, 2010

Leveraging Video
December 14, 2010