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Marketing Roundtable

The 2009 Marketing Roundtable Series
This year Ann Arbor SPARK, as part of its mission to advance business development in the region by offering programs, resources, and proactive support, will sponsor ten educational and enlightening programs conducted by many of the area’s top marketing professionals.

The 2009 Marketing Roundtable is a ten-session monthly series featuring regional talent who will discuss practical and cost-effective innovation marketing. Program topics range from brand strategy to social media, and from financial accountability to guerrilla marketing.

Click here to download available 2009 materials.

Who Should Attend
Whether you’re a start-up, mid-growth, or growth-minded organization, the Marketing Roundtable series is designed to give you a comprehensive view of what’s working now in innovation marketing. Even if you attend only one or two programs during the year, you’ll obtain many valuable insights and ideas.

Program Format
A prominent member of one of the region’s leading marketing firms will moderate each program. The moderator will invite up to four co-panelists, who will bring their industry expertise as client or service provider to the program topic.

The program begins with a brief presentation by each of the panelists on a particular aspect of the program topic, based on his or her expertise. The remainder of the program is an interactive question and answer session with audience participation.

Series Schedule
Registration begins at 5:00 p.m., with refreshments and networking until the presentation begins at approximately 5:40 p.m. The program concludes at 7:00 p.m., although Q&A and further networking may continue beyond that time.

Roundtable Meeting Place
Programs are held at SPARK Central, 330 East Liberty, Lower Level, in downtown Ann Arbor.

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Marketing Roundtable Calendar At-A-Glance

Click here to register.


Town Hall – Bring Your Burning Marketing Questions

January 13, 2009

Elements of Marketing Communications
February 10, 2009

The Power of Positioning and Branding
March 10, 2009

How to Identify, Target, and Focus on Your Best Prospects
April 14, 2009

Telling Your Marketing Story
May 12, 2009

Insight Gathering and
Campaign Measurement

June 9, 2009

Town Hall – Bring Your
Burning Marketing Questions

September 15, 2009

Integrated Marketing
October 13, 2009

Internet Search Trends
November 10, 2009

Public Relations
December 15, 2009