Marketing Roundtable - How Smart Marketing and Branding can Help Innovative Entrepreneurs
Time: 5:00 PM-7:00 PM
5:00 pm – 5:40 pm Registration/Networking, 5:40 pm – 7:00 pm - Program
330 East Liberty, Lower Level
Ann Arbor MI 48104
In today’s competitive environment, innovation—in its many forms—is more important than ever. How have many small, under-resourced businesses come so far so quickly, and what can you learn from their strategies and tactics?
Renowned experts in global branding and marketing will explore innovation and the role it plays in a company’s success. Rajeev Batra, the S.S. Kresge Professor of Marketing at the U of M’s Ross School of Business, will moderate. He will lead Professor Srinivasaraghavan Sriram and other panelists in discussing how to innovate with your brand, how to bypass key bottlenecks when initiating innovation and how to use disruptive innovation to gain competitive advantage. Professor Batra will also share insights from his recently published (May 2012 McGraw Hill) book that outlines disruptive ‘compete from below’ strategies used by low resourced companies to gain competitive advantage. All will be available to answer questions specific to your business.
Moderator - Rajeev Batra, S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Professor Batra has researched, taught about, and consulted on matters concerning innovative brand building and management, global branding, emerging markets, and advertising and marketing communications, for almost 30 years.
- S. Sriram - Assistant Professor of Marketing University of Michigan Ross School of Business. Sriram’s research interests are in the area of brand and product portfolio management. On the issue of brand management, he has studied topics such as measuring and tracking brand equity and optimal allocation of resources to maintain long-term brand profitability. His recent research on product portfolio management encompasses topics such as inferring complementary/substituting relationships between products, cannibalization, and consumer adoption of related technology products. Substantively, his research has spanned several industries including consumer packaged goods, technology products and services, retailing, and newspapers.
- Jan Gensheimer – Founder Seracon Consulting Jan is an expert at bringing profitability to complex, high tech and high growth businesses. She has worked with hundreds of companies - evaluating their business models, operations and management teams. She produces short and long-term plans for growth, and executes strategic projects that can bring fundamental change to committed companies. She has served in senior management and leadership roles in both the corporate and non-profit sectors, and has broad industry experience including health information; medical device; life science and IT service sectors. Her corporate management experience spans start-ups, mid-size and fortune 500 companies. She has an MBA from the University of Michigan and an undergraduate teaching degree from Eastern Michigan University. Jan is an active participant in Michigan's entrepreneurial community.
- Joe Minock – Owner Adrenaline Commerce, LLC Joe’s digital consultancy agency designs, specifies, and oversees the development of scalable web based solutions that help make users live easier. Over the last few years, he cofounded DealSavant.com, founded WhatUNeedLocal.com and BuyJoe.com. When he is not in the office, he enjoys Ski Racing, Speed Inline Skating, Downhill Mountain Biking, Climbing and “anything else that would make a mother cringe” as well as boating and relaxing.
*If you have any specific questions for the panelists, you are welcome to send them into Maricat Eggenberger (Maricat@AnnArborUSA.org) to ensure that they will be answered by our panelists.
Marketing Roundtable will be streamed live:
You can watch the event and ask questions right from your computer if you can't attend the event.
If you were unable to participate in the live webcast, visit http://www.annarborusa.org/events/video-library/ to view this and all recorded events. Final video should be available within 48 hours of the live event.
The 2012 Marketing Roundtable is a ten-session monthly series featuring regional talent who will discuss practical and cost-effective innovation marketing. Program topics range from brand strategy to social media, and from financial accountability to guerrilla marketing.
Who Should Attend
Business owners, executives, marketing communicators and entrepreneurs.
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