Event Details
Event Details
Marketing Roundtable - Event Marketing
Date: 7/13/2010
Time: 5:00 PM-7:00 PM
5:00 pm - 5:40 pm Registration/Networking, 5:40 pm - 7:00 pm - Program
Speaker: David Martel, AnnArbor.com
Location:
SPARK Central
330 East Liberty, Lower Level
Ann Arbor MI 48104
Cost: FREE
Meeting face-to-face with clients through event and trade show marketing can play a
highly important role within your strategic marketing plan. Learn how to increase lead
generation, engage your prospects and increase brand awareness toward improving
your bottom line.
This diverse panel will discuss the importance of setting event expectations, the
strategic planning process, and the evaluation of your event ROI. Some topics that
will be covered include: Event Planning Partners, Event Technology, Trends & Best
Practices. So come with your questions to pose to this panel of experts.
Panelists:
Laila Gislason
Marketing, Design and Sales,
Lindsay Exhibit Group
Jim Hanika
Owner and CEO, Proforma
Jill Tewsley
Promotions and Events Manager,
AnnArbor.com
Diana Farnham
Marketing Events Coordinator,
Workforce Software
About the Moderator
With over 20 years experience in the marketing world, David currently serves as Marketing Director at AnnArbor.com. Over the course of his career, he has had the opportunity to strategize marketing solutions for local, regional, national and international businesses. In both business-to-business and consumer-to-business situations, a broad range of approaches has included event marketing strategies and broadcast, print, interactive and/or non-traditional media opportunities.
AnnArbor.com is an online digital media company serving the people of Ann Arbor and Washtenaw County, Michigan. AnnArbor.com combines the proud tradition of local journalism with a commitment to fostering an online community that allows citizens to gain, share and create content.
Who Should Attend
Business owners, marketing managers, corporate sales organizations, brand managers, entrepreneurs.
Marketing Roundtable will be streamed live by Magic Coast. http://www.annarborusa.org/events/marketingroundtable/mrt-live/ You can watch the event and ask questions right from your computer if you can't attend the event.
If you were unable to participate in the live webcast, visit http://www.annarborusa.org/events/video-library/ to view this and all recorded events.
Parking Information for Events at SPARK Central
The surface parking lot next to the Ann Arbor District Library on Fifth is closed for the construction of a new underground parking structure. There is plenty of other parking, just a short distance from
SPARK Central:
Fifth and William (former Y, across from library)
Fourth and William
Fourth and Washington
Maynard
View all parking options in downtown Ann Arbor.