Selling Smart Workshop - People Buy Emotionally, Justify Intellectually

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Ann Arbor SPARK
Wednesday, April 1, 2015 - 11:00am to 1:00pm
Event Type: 
Business Training
For Entrepreneurs
SPARK Events
SPARK Central
330 E. Liberty, Lower Level
Ann Arbor, MI
United States

In this session, you will learn how to define a prospect’s needs, wants, challenges, and/or problems, or “pain.”  You will learn the three components of pain and how to use specific questioning techniques to prompt the prospect’s internal motivation.  Additionally, you will learn how to qualify or disqualify the opportunity based on whether your product or service could solve the problems identified.


Registration ends 24 hours before the event.


Parking Information for Events at SPARK Central
There is plenty of other parking, just a short distance from 
SPARK Central:
Fourth and E. William (surface lot and parking structure)
Fifth and E. Liberty (underground parking structure)
Thompson and E. Liberty (parking structure)
Division and E. Washington (parking structure)
View all parking options in downtown Ann Arbor.
View Alternative Transportation options. 

Parking Information for Events at SPARK East
View Parking Options