Marketing Roundtable Summer Workshops

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Sponsor: 
Ann Arbor SPARK
Date: 
Tuesday, August 13, 2013 - 5:00pm to 7:00pm
Speaker: 
TBD
Event Type: 
Business Training
For Entrepreneurs
Marketing
SPARK Events
Location: 
330 E. Liberty, Lower Level
Ann Arbor, MI 48104
Cost: 
FREE
Description: 

If you have ever been to a Marketing Roundtable event – you may have noticed there are a lot of very interesting and knowledgeable people at the event, but getting one-on-one time with people is a lot tougher in a crowd.  So we decided to offer several workshops where you can do exactly that – get that personal face time with someone that has expertise in a particular field. 


We will have a variety of topic experts to consult with – marketing strategy, SEO, blogging, and many more, so join us, learn something new, and have some fun as well. Bring your burning questions to a group that loves to talk about hot marketing topics.

Experts:

David Bloom - 
David is a serial startup-guy in e-Commerce/SaaS and mobile apps, Consumer Electronics, Big Data/Analytics, and Life Science/Medical Devices. He translates complex marketing requirements into concise technical specifications, and he also manages to translate geekspeak back into punchy marketing copy.

Sam Fine -
Sam Fine (Intermedia LLC) is experienced in integrated marketing communications and branding for a broad range of B2B and B2C organizations. Business sectors served include information technology, biomed, laser optics, automotive, aerospace, associations, sports, education, healthcare, finance, quick service restaurant systems, franchising, publishing, politics and government. Clients range from startups to multi-nationals.

Scott Hauman - 
With more than 15 years experience in both agency and client environments, Scott helps companies transform their brands to take advantage of what lies ahead through the seamless integration of strategy, design, media, marketing and research. Scott is the founder of The Naming Coterie, LinkedIn’s first global professional group dedicated to the craft of brand naming.

Sean Hickey - 
Skilled at defining and building brands that sell, Sean has extensive experience in marketing, advertising, and sales. Throughout his career he has been involved in a variety of aspects of demand generation – whether developing strategies and creative, or deploying systems for metrics. Sean also provides strategic and day-to-day guidance in all aspects of PWB operations. 

Paul Koch - 
Paul is creative strategist at Q LTD in Ann Arbor and offers insights from more than twenty years' experience at advertising, branding and design firms in Ohio, Kentucky and Michigan. He has served accounts ranging from small startups to Fortune 500 companies in a wide range of business-to-consumer and business-to-business categories.

Chris Kochmanski - 
Chris strongly relates to his clients' marketing challenges because he closely mirrors the backgrounds of many of the people he now serves. Before joining DesignHub, Inc. in 2002, Chris worked for nearly 25 years in marketing communications and marketing management for Mechanical Dynamics, Interface Systems, Cleo Communications, and ADP Network Services.

Jeff Mason - 
Jeff is one of the founding members of Chelsea Rhone, a risk & insurance services firm formed in 2001. Jeff led the sales & marketing effort that resulted in the firm’s leading position in its healthcare niche. Prior to Chelsea Rhone, Jeff consulted for Nickelodeon Animation Studios and was EVP Global Sales for ASC in Los Angeles. Jeff holds an MBA with High Distinction from the University of Michigan.

Michelle Massey-Barnes -
Michelle captures the personality and the story of a person in inspiring and compelling images. She does this because she is able to identify customer needs and what is important to them. Her marketing efforts combine social media and word of mouth strategies that communicate her services in fresh and persuasive ways. Talk to Michelle if you are interested in understanding your customer and how to best connect with them to communicate the value of your services and not just a price for a final product.

Janice Milhem - 
Janice has 20 + years experience in new business, brand development, communications and strategy with demonstrated expertise in growing business within the B2B and B2C space. Ability to effectively sell, create, and execute communication strategies & tactics based on customer research, insights, outreach, creating messaging with planned and purposeful positioning and delivery.

 

Registration ends 24 hours before the event.



Who Should Attend
Business owners, executives, marketing communicators and entrepreneurs.


Parking Information for Events at SPARK Central

There is plenty of other parking, just a short distance from 
SPARK Central:
Fourth and E. William (surface lot and parking structure)
Fifth and E. Liberty (underground parking structure)
Thompson and E. Liberty (parking structure)
Division and E. Washington (parking structure)
View all parking options in downtown Ann Arbor.
View Alternative Transportation options. 

Parking Information for Events at SPARK East
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