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Special Forces Training
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Home / Business Resources / Launching Your Business / Special Forces Training
Special Forces Training DOWNLOAD PDFThis program focuses on creating a Business Plan that will attract funding. The goal of this program is not just to develop a business plan, but to lay the foundation of building a great business by making sure the company has a complete understanding of the market opportunity and needs, industry structure, business model alternatives, financial requirements, go-to-market plan, and risk mitigation strategy. Through the “Science of Business Planning” process, CompanyCrafters will teach a structured set of analytical tools and take each company through the step-by-step process of constructing their business plan. Each company will develop key insights into their market, industry and business upon which they can develop a solid, well thought-out business strategy that is easy to communicate to investors. The Special Forces Training is a 3 week program. Each week consists of two half day workshops for the 3-5 companies on specific business planning tools and processes including hands-on exercises for each company. The company team spends the rest of the week working through the business planning tools and process. Each team meets separately with CompanyCrafters for hands on one-on-one coaching on how to apply what they are learning to the company’s specific business plan. WORKSHOPS Understanding the Market Opportunity Market Analysis, Market Stage, and Market Segmentation Compelling Value Proposition and Competitive Analysis Analyzing the Industry Industry Map and Whole Product Analysis Value Chain and Industry Margin Analysis and Business Model Selections Developing the Business Plan Financial Modeling and Marketing Strategy Risk Analysis and Risk Mitigation Risk Mitigation and Business Plan Presentation At the end of these business planning workshops and one-on-one coaching, the companies will have completed the critical steps of business planning including market research, industry analysis, strategy formulation and financial modeling. The solid understanding of the market and industry dynamics, coupled with a well-articulated business, financial and marketing strategy, provides the company with the framework necessary to deliver a complete business plan and investor presentation to finance and launch the company. COMPANY REQUIREMENTS AND TIMEFRAME: The Special Forces Training runs from March 13th through April 27th. Each company participating in this workshop should have full attendance of their entire executive team for the workshops and coaching sessions. With this accelerated training program, each company can expect to spend between 20 and 40 hours per week working through the exercises, conducting research, developing the business and financial models, and crafting the business plan. For more information, please contact Skip Simms at Ann Arbor Spark via email, Skip@AnnArborUSA.org or call 734.646.3173.
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